https://watmoughmedia.com/about daily 0.75 2020-04-27 https://watmoughmedia.com/aileron daily 0.75 2020-04-26 https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587838535294-UAJMGNETST5AQ40QB32Z/Aileron-CorpPkg-Mockup.jpg Aileron - AILERON BRAND CAMPAIGN & EVENT PROMOTION https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587539655982-0GK1B0TV1R2P6UPSREI4/Aileron+branding+MockUp+FinalAPR2020.jpg Aileron - Corporate Identity Aileron logo, logotype, letterhead, business cards, and home page design. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587838986902-FU4W5C5VZHPFFZDBEYDE/Aileron%2BLogo%2BRedesign%2Bw%2Bcrop.jpg Aileron - Corporate Logo and Logotype Inspiration for the logo includes the Earthrise image of the Earth rising over the moon, as seen from the 1960s NASA Apollo missions (an image popularized on the Whole Earth Catalog cover), and the mobile shelters or tipis of the Native Americans of the Great Plains. As Bucky Fuller was committed to re-inventing the world through design and use of modern materials, Aileron company seeks to re-imagine the world of the backcountry adventurer. The sans serif type and digital modified letter forms are meant to express a clean, modern, and efficient company, one rooted in the 20th century and looking forward from the 21st century into the future. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587848215202-MK663UNUMLMSKKA56MJU/VDP_Wk3LogoDesignSketches_cc_02.png Aileron Notebook entries and thumbnails for logo and logotype design. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587845565521-AVEOTWXFPY1CYZN9QVJP/earthrise-apollo-8.jpg Aileron The Earthrise, from the Moon—NASA Apollo 8 mission, 1968. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587846119293-X740HL78GEU87VXO5VIN/Aileron-Envelope-BlankLetterhead.jpg Aileron Identity Package for Aileron corp, a backcountry equipment company. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587853733715-JB2NUTU9F7PFDYXC7585/Process1-Tools-NotebooksRulers.jpg Aileron https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587854343944-0ADL28RLE9WYXEVL3CPE/Process1-ColorInkPen02-sunny.jpg Aileron https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587854104495-LE08K56IOGP1XK73KWL4/Process1-PencilsColor.jpg Aileron https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587865207535-9RCS25G27PS75PE2QQ75/Aileron+Typefaces.png Aileron https://watmoughmedia.com/gilroygarlicfestival daily 0.75 2020-04-26 https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587708758319-DRAAB2YHP18PQU3TLBPE/GGF-Mockup-PaperMacheOutdoor.jpg Gilroy Garlic Festival - Gilroy Garlic Festival Event Promotion, Publication Design, Advertising and Brand Target Audience: Families and all ages ranging youth through seniors (7 – 75). Hope is to continue to attract mainstay festival-goers and foodies, and to continue to attract new people in the 18-30 age categories by making authentic, crafted tradition a sellable quality of the event. Background The Gilroy Garlic Festival—a multi-day, outdoor event and cultural spectacle—has been running for almost 50 years and is a mecca event for those who love garlic. The event regularly draws 100,000 people over three days each summer, and some are concerned that the trend towards media and electronics, and away from live event participation, may see a drop-off in attendance. Design Problem The Festival has been going on for decades, but many do not know that Gilroy was a historically important stage and horse team turnover site in the stagecoach lines that ran up El Camino Real from Monterey to points North. City leaders want to harken back to the California roots and expand the tent of those who might attend, promising warm, family-friendly entertainment and a wholesome day in the sun. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587795407911-5ZBSN5U9YZMMV2P6YCXE/Miner+Image+Example.jpg Gilroy Garlic Festival For look and feel I looked to California in the 1800s. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587795866849-1LRGT0HO9HJVEO268BDA/Scan%2Bof%2BThumbnamils%2BCCharnley.jpg Gilroy Garlic Festival Initial thumbnails and concept sketches in pencil. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587795208605-2T1JQ9HLTOLX4JKS2GHV/Library1-Sign.jpg Gilroy Garlic Festival Frequently my search includes trips to the library. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587799809732-UY5RC4TVIBKFQRO7U8NN/Billboard+GGF.jpg Gilroy Garlic Festival - Bulletin format Billboard Design. I had fun making the mockup myself in Photoshop, from a billboard in L.A. that featured a comic picture of Ellen de Generes, one that Matt Lauer (then of the Today Show) had put up during a feud with the comic. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587800414673-DUCTQL7W5KNNAU6KAJ45/Gilroy+Garlic+Poster+Final-APR2020.jpg Gilroy Garlic Festival - Poster Design - A Journey This is an iteration that includes augmentations, such as texture layer styles, revised use of historically appropriate typeface Clarendon as part of an improved logotype, and use of a layout grid to properly displace elements and organize negative space. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587802437258-Q5KBQ62XE6L884VVBHUE/GGF-OrigiPoster-angle+on-revised.jpg Gilroy Garlic Festival Original design and layout. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587803746363-KR6OKO5O9MVPZ1QKG4L5/GGFPosterElements.png Gilroy Garlic Festival Latina woman illustration and revised logotype. Design moves closer to inclusion in principle. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587803974035-O8KMTJCX87RB6OKBVZGP/Gilroy%2BGarlic%2BDraft%2BPoster%2BFinal032.jpg Gilroy Garlic Festival Revised layout, texture, logo, and scale of elements. https://watmoughmedia.com/freaks daily 0.75 2020-04-27 https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587890136730-LRO4EM3R7G8CACS4MLIR/FreaksMagCovercopy.jpg Freaks - Freaks of Nature: Cover Design Freaks of Nature started as a a new, hip adventure magazine, perched at the juncture between those well-heeled enough to afford a full backcountry ski or snowboard kit (upwards of $2,000, the buy-in price), and the skaterpunk readers of classic alt sport magazines like Thrasher. The cover was designed to grab the viewer with offsetting diagonals of composition. The logotupe for the magazine launch was curated from existing typefaces, but brings together smear-y overpaint textures (in the word Freaks), with the 1970s-inspired, horizontal banding of the “Of Nature,” all the Super Graphics rage of that era, now popularized again. Graphic shapes work as modified text boxes to imply snowflakes’ hexagonal forms, kicking off the magazine launch for Volume 1, Issue 1, with a cover that makes you want to turn to see what’s inside. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587890929550-DNAV51XTOJ5TJQ59P5G3/FreaksCover2Page+spread+NEW.jpg Freaks - Rear Cover Spread This two page spread features a full-bleed, full-page rear cover ad. The subject of this The North Face print ad is a woman, big mountain skier Jess Kimura. The client chose to pay for this back cover ad because one of the publication’s theme stories is about women skiers and their claiming their fair share of the boys’ club of backcountry skiing and big mountain free riding. Scale, tone, image quality, and layout were designed to complement and balance the cover, giving the magazine—printed on heavy stock paper and dense in the hand when lifted to turn the pages—the look and feel of a high end publication, such as a micro-press arthouse magazine or exhibition catalogue. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587895032463-39DMZ5OIW14EOZ58GAJX/Magazine%2B0408%2B2020-04-04.jpg Freaks Skinning up the hill: TOC spread for the magazine launch. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587892222287-9B2BD42E1398AS5U89TI/FreaksOfNature-Logo.png Freaks A new magazine, a new logotype: two disparate voices join in one symbol of thrasher, mash-up culture. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587895885244-VVLDOUPJJ5I3CFJ7DH9D/Mobile%2BMockup%2BPromo%2BSmaller.jpg Freaks Giveaway Promos on mobile media capture audience data. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587969993541-Z9F9TCJYL09NXJC39SHD/Texture%2Bfor%2BFreaks%2Bmag%2Bmockup.jpg Freaks - Freaks of Nature magazine, open to a story. Digital illustration of Snowshoe Johnson by Craig Charnley. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587970119660-NNQDD84SHYHO58L5A8FN/FreaksBouncebackCard2.png Freaks Backside of the Bounceback Card. QR code leads you to freaksofnature.com. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587970070685-P49FRO0E81HC2HKV9BFI/FreaksBouncebackCard.png Freaks Cover page for the 5” x 8” retail discount Bounceback Card. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587975773033-S68GRGXQW7T6GCMCHUKN/Event+Banners+Screening02.jpg Freaks Event Banner: Get Stoked to hit the slopes with a pre-season fundraising movie, courtesy of Freaks of Nature and Teton Gravity Research, a leader in the arena of Big Mountain Freeriding. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587975689596-CC14HZS5Y2O6XJ3DXUYW/Event+Banners+Screening022.jpg Freaks Movie Screening Event Banner. https://watmoughmedia.com/liv daily 0.75 2020-05-01 https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1588034030106-TODBHNKQ9RCLWOFFDHRQ/LIV+Graphiclogo03+Blk%26red+sketches.png LIV--Lopez Island Vineyards - Re-Brand Without Losing the Thread Winery owners have long cultivated their small winery—the first on their island in the San Juans in Washington State—as being both novel and connected to tradition. Their choices of a steel cut script typeface Byngve LT, for their logotype shows their wish to stay connected to the winemaking traditions that come from Europe. This was the story for the first 25 years. They had more recently, in the new millenium, shortened the company name on some labels and branding to be simply, “LIV,” a move which makes sense to most people but sometimes triggers a conversation at the Farmers Market sales table about something other than the wine. I felt the logotype was awkwardly kerned, and could either be tightened up and incorporated into a new visual scheme, or switched for a graphic, geometric substitute for the letters LIV. The sketch to the right here is part of an exploration towards that solution. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1588034435457-Z2G0XKIJU73D2DDMBKAV/Merlot-2012_F.jpg LIV--Lopez Island Vineyards - Dance with Original Artwork There are reasons why this client has arrived at the final solution that we see here, left, in this red wine label iteration. Red wine labels tend to be darker, heavier in artwork and graphic weight of line, and bolder, in general. Proposition for the red wine line is to branch it out to include illustrations of colored scenes, but a departure from their legacy artwork, done decades ago by one of their contracted artists. The grape logo icon will be spun off to carry its image on multiple types of lighter wine, such as pink on Rose and Light Green or Gold on White Wines. Using their grape logo and adapting it for the future is a way to keep the thread of the original company going, an important issue for the owner-proprietors. https://watmoughmedia.com/khruangbin daily 0.75 2020-04-27 https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1588012791668-4KP4T23LK6WU94GI18NN/Discography.jpg Khruangbin Wireframe for Discography page, previsualized in pencil. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1588014052716-VWVSP9IDX07WGBZYRKSV/K-Site%2BLanding%2BPage.jpg Khruangbin The still aerial image for Home, replaced with video. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1588013752743-6ZC2EDC2G7T1X0A5V3O5/Screen+Shot+2020-04-27+at+11.54.20+AM.png Khruangbin Workflow: InVision to Sketch…Home page. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1588014606143-1Y692KOSRHHQR2TO3P17/K-Site+About+Page+screen01+top.png Khruangbin About page: background photography by me. Headline Typeface Futura and body text Courier, for contrast. Colors throughout the site were inspired by the band’s own iconography, album covers, press release photos, and the music’s soothing melodies. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1588014518591-1NOKT2DS8EBA7GGO41PG/About.png Khruangbin The plan for the About page, the first page built and the establisher of look and feel for the rest of the Khruangbin project site. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1588031713435-00YD378NSXEZRNVP4Y5E/KBin+Mobile+Hamburger.jpg Khruangbin - A Mobile Future Room for expansion in this project includes development of responsive design, augmentation of pages and photos on it for rapid loading, development of SEO practices, and wider application of the Khruangbin airplane logo. https://watmoughmedia.com/typography daily 0.75 2020-04-27 https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1588019998894-O4G3SPZU4089APB8O7UG/Proj05-ccharnley-Updated21.jpg Typography Typeface families and history, as a Western poster. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1588019600962-8ZWPCXPSN9GXT1950E6I/Proj05-ccharnley-Updated.png Typography Exhibition Catalogue cover design. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1588019860057-EHJZ4UZEC82WQIGMI6NK/Letterforms+ABC.png Typography An alphabet, built on ancient pictographs. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1588027475210-4OL2ON5U0Y9EYMY5O5PU/BookCoverMockUp.jpg Typography - Dot Matrix We all read about and use digital devices that have as their basis base-2 math, a series of zeroes and ones. In the early era of computer generated communication, one system for building an alphabet was to use 8-bit combinations of computer characters to stand in for our Roman alphabet. The book and exhibition catalogue tracks the ancient history of Western lettering from its European roots into the machine age. Layouts in the book make tension out of the contrast between the crude letterforms of a Dot Matrix typeface and the clean letterforms of our contemporary and universally adopted digital sans serif lettering. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1588027017943-NU7OWLP89YSHNQNOASI7/BillboardMockUpPosterGaralde%2BOld%2BStyle.jpg Typography - Gunslinger Emulating Saul Bass and other poster artists from Hollywood during the golden era of large format cinema, Westerns, and Suspense genre stories, I looked into new ways of presenting information graphics: Goudy Old Style is a typeface that gets a treatment like Clint Eastwood, falling as it does into a timeline of classes of lettering families, visible across the bottom of the composition. Color choice is from the same Hollywood genre area of movie posters. https://watmoughmedia.com/intro-to-ux-content daily 0.75 2022-02-14 https://watmoughmedia.com/work daily 1.0 2022-02-14 https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587884268298-MKT6PHN6VVHTQO4Y4OQ7/Aileron+branding+MockUp+FinalAPR2020.jpg Work - Aileron A concept company founded on the principles of visionary Bucky Fuller, my project Aileron is an exercise in Brand Development, Corporate Identity, Event Promotion, and Website Design. The client manufactures visionary backcountry travel and camping equipment for those who want adventure off the grid. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587896581242-6PYD1MY27YUBOKBDD6FL/FreaksSnowShoeThompson-Spread+Final2.jpg Work - Freaks of Nature A youthful magazine launch for a generation just coming into its income-earning stride. Bold colors and graphics in print design, spread that merge old and new worlds, event banners that push creative norms, and mobile ad campaigns flesh out the demands of a new magazine publication and a company devoted to winter sports. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1588010467349-X124EUB0ZXXGXT72J93Y/K-Site%2BLanding%2BPage.jpg Work - Khruangbin Assigned to build a six-page website for a real band, I chose the instrumental Texas Trio Khruangbin, with colors and imagery inspired by their dreamy surf-rock riffs and International inspired themes. Entirely built by me in HTML5 and CSS, I enjoyed building this for you! https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587899253282-LP69DP77FCHHJOIZ0NN3/Billboard%2Bin%2BStation.jpg Work - Gilroy Garlic Festival How do you wake up a storied and classic Foodie festival—one that has been going on for 50 years—and at the same time pay homage to traditions from the past? One design approach tries to shake up the cautious, safe plays and hopes to engage an emergingly younger target audience. Event maps, poster, flyers and billboards promote the affair, using historical iconography and typefaces from the 19th century frontier era. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1588033251624-UKOIOC1JNAUOQCH0T47S/TypographyRFaccordionBookPhoto.png Work - Typography Exhibit and Catalogue Letter forms and written communication are ingrained into our culture of communication. I explore Typography through the media of poster design, post cards, letter anatomy analysis, and the creation of an exhibition catalogue for an imagined show about The Joy of Typography. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1588032862682-E0EI7Y9H3FSR3V4DSTWR/LowKeyhandheld%2Bred%2Bwine0.5size.jpg Work - Lopez Island Vineyards A small, family-owned winery in Washington States has been seeing declining sales along their usual channels, and wants to do a slight re-branding, but still consistent with their traditions and personal mission. https://watmoughmedia.com/work/publication-design-freaksofnature monthly 0.5 2020-04-27 https://watmoughmedia.com/work/gilroy-garlic-festival monthly 0.5 2020-04-28 https://watmoughmedia.com/work/website-design-khruangbin monthly 0.5 2020-04-27 https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1586178782851-BTC1K36A4SMA7AXQAEFE/Khruangbin-site-landing-page.jpg Work - Khruangbin - A Band Website Landing page for the site. To enter the site, click the word Khruangbin, here. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1586179332134-EXTX76BE8RZ2S88KI1AN/Khruangbin-site-About-page.jpg Work - Khruangbin - A Band Website https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1586179617040-8WNUWHXDC5L3II808EGN/khruangbin-site-discography.jpg Work - Khruangbin - A Band Website The Discography page was my most ambitious and least successful solution of the six pages. I learned a lot trying to achieve my visualized plan, though the final solution is a work in progress and something to work on in the season ahead. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1586180034051-9SDFGNKM1O4SX22O6S12/khruangbin-site-merchandise.jpg Work - Khruangbin - A Band Website The “Merch” page was the fifth page (of six) required for our design assignment. It is a mock store for merchandise for the band: no real financial transactions of fulfillment goes on here. https://watmoughmedia.com/work/aileron-corporateidentity monthly 0.5 2020-04-28 https://watmoughmedia.com/work/lopez-island-vineyards monthly 0.5 2020-04-27 https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587952551781-LG9Q40IUMXHIK006A510/Graphic+Logo+RedBlkWhtFINAL.jpg Work - Lopez Island Vineyards Integrated Logo using original typeface and adaptation of “LIV” lettering into single graphic. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587952284245-F9Q5AZ82CMGO6NBRQ3N6/LIV%252Btext%252Blogo%252Bw%252BGrape%252Bgraphic.jpg Work - Lopez Island Vineyards Two strands of design emerged in the concepting: the Grape Logo for sub-brands, and the Graphic LIV logo for the wider brand. https://images.squarespace-cdn.com/content/v1/5e3a16618ad03301d07125bf/1587951551431-DUBYJWSRKXEYNPRHVNHD/Siegerrebe+2018-front.jpg Work - Lopez Island Vineyards An example of the original branding. Byngve LT typeface and original artwork by local artist on Lopez Island, WA. https://watmoughmedia.com/work/typography-exhibit monthly 0.5 2020-04-28 https://watmoughmedia.com/uxui-projects daily 0.75 2022-02-14 https://watmoughmedia.com/uxui-projects/project-three-97jjj monthly 0.5 2022-02-14 https://watmoughmedia.com/uxui-projects/project-two-c2dc8 monthly 0.5 2022-02-14 https://watmoughmedia.com/uxui-projects/project-one-r7k5g monthly 0.5 2022-02-14 https://watmoughmedia.com/uxui-projects/project-four-9n4wt monthly 0.5 2022-02-14 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847908183-QIV0PFL3Z7RTHJB17GP0/image-asset.jpeg UX/UI Projects - UI/Interaction Design - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847908396-OZSH4S4BJN0DM5FZZ3LB/image-asset.jpeg UX/UI Projects - UI/Interaction Design - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847908635-ERDR1THBEER8L77UMZUW/image-asset.jpeg UX/UI Projects - UI/Interaction Design - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.