Branding for Aileron, a backcountry shelter and
equipment company

Founded on the principles and aspirations of the visionary naval architect and designer, Buckminster Fuller, Aileron is a backcountry ski and adventure shelter company dedicated to futuristic use of materials, ultra-light camping ethics, and promotion of a sustainable view of the Earth. Branding project included design of logo, logotype, and corporate identity package. Original vision of design solution was expanded into social media promotion, website, and event poster promotion.