Welcome.
Welcome to my portfolio site, watmoughmedia.com, dedicated to my recent work. My name is Craig and I am a freelance Graphic and Visual Designer. I am available for freelance work or bids, and always open to new projects and collaborations.
Quick Note on Navigation
There are two ways to see my work:
Quick Browse section—Shorthand project image galleries: Go here if you want to browse quickly.
Portfolio Projects section—Full project specifications, info about my process, and more work: Go here if you want to learn more.
Quick Browse Portfolio
Click on any image in the gray area immediately below to view a condensed gallery of each project. (Full Project Pages can be found via the links that follow this section, after … )
Full Portfolio Pages
Welcome to the Portal for my Full Portfolio Pages. You can also get to this section by clicking on “Projets” in any navigation menu. Enter the project pages via click through buttons, below, to learn about my creative process (Research, Sketch, Design, and Execute). Inside each page, you can read about the full project specifications for any of the six projects, and see additional work.
Aileron
A concept company founded on the principles of visionary Bucky Fuller, my project Aileron is an exercise in Brand Development, Corporate Identity, Event Promotion, and Website Design. The client manufactures visionary backcountry travel and camping equipment for those who want adventure off the grid.
Freaks of Nature
A youthful magazine launch for a generation just coming into its income-earning stride. Bold colors and graphics in print design, spread that merge old and new worlds, event banners that push creative norms, and mobile ad campaigns flesh out the demands of a new magazine publication and a company devoted to winter sports.
Gilroy Garlic Festival
How do you wake up a storied and classic Foodie festival—one that has been going on for 50 years—and at the same time pay homage to traditions from the past? One design approach tries to shake up the cautious, safe plays and hopes to engage an emergingly younger target audience. Event maps, poster, flyers and billboards promote the affair, using historical iconography and typefaces from the 19th century frontier era.
Khruangbin
Assigned to build a six-page website for a real band, I chose the instrumental Texas Trio Khruangbin, with colors and imagery inspired by their dreamy surf-rock riffs and International inspired themes. Entirely built by me in HTML5 and CSS, I enjoyed building this for you!
Lopez Island Vineyards
A small, family-owned winery in Washington States has been seeing declining sales along their usual channels, and wants to do a slight re-branding, but still consistent with their traditions and personal mission.
Typography Exhibit and Catalogue
Letter forms and written communication are ingrained into our culture of communication. I explore Typography through the media of poster design, post cards, letter anatomy analysis, and the creation of an exhibition catalogue for an imagined show about The Joy of Typography.