LIV—Lopez Island Vineyards
An example of the original branding. Byngve LT typeface and original artwork by local artist on Lopez Island, WA.
Brand
This project is exploration of ways to rebrand and update a family-owned business, an organic vineyard and winery. The owners are attached to some antique-looking imagery and typeface as these represent a connection to traditions and history.
Two strands of design emerged in the concepting: the Grape Logo for sub-brands, and the Graphic LIV logo for the wider brand.
Concept
Market share has dropped through some channels. To entice buyers back into local restaurants, a bounceback coupon is promoted and a fresh look for the brand—
a logo with clean geometry that lends itself to social media posts and promotion, is proposed. Additionally, sub-brand labels are designed to help introduce niche products into the adapting marketplace.
Integrated Logo using original typeface and adaptation of “LIV” lettering into single graphic.
Execution
Through analysis of market and sales channels, conference about owners’ wishes to maintain look
and feel of their established brand message,
sketches, and visual study of the sectors of the
wine market—differences exist, for example, in the expectations for wine labels in the sectors for red, white, and rose wines—brand suggestions and
tactics were proposed, supported by design.
A fresh look for some product packaging and labels,
as well as materials to support promotion and new marketing strategies address the challenge: how to attract new buyers given the ever changing marketplace.
Thanks for reviewing this Quick Browse version of the Lopez Island Vineyards re-Branding and Promotion and Marketing project!
